A weekly column profiling companies and personalities. This week:

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What: Seattle-based Atomic Moguls, which produces the Fantasy Moguls Web site and games.

Who: Brenda Spoonemore, 37, president, CEO and founder

What it does: Links fantasy games and social networks, providing gaming links from inside Facebook (or other sites) profiles. “Many games require people to go somewhere else in order to play,” Spoonemore said. “We bring them to where people are already having a relationship.”

Everybody’s in showbiz: The Fantasy Moguls site (www.fantasymoguls.com) allows players to create a fantasy world and make a series of predictions, on which they are then scored on real-world performance. For instance, Movie Mogul gives each player a limited budget and a slate of movies. They earn points from box-office performance, per-theater averages and IMDb.com review scores. Players have an opportunity to interact with their friends for three months.

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Unlimited Digital Access. $1 for 4 weeks.

Finances: Investors include Amazon.com and Second Avenue Partners. Expects to support itself through advertising, and playing will always be free.

Employees: The company hired its last employee last week, bringing the total to 8.5. All but one once worked at Seattle-based multimedia innovator Starwave. “Starwave had a tremendous amount of talent and creativity,” Spoonemore said.

Gender breakdown: Spoonemore thinks women represent the great untapped market for online fantasy games. They are drawn to the concept, she said, and will jump at the chance to play games that involve entertainment, pop culture and politics. “Women are heavier users of community and messaging. They look online for group activities.”

— Charles Bermant