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At some Walgreen stores, there are health clinics staffed by nurse practitioners, cafes that sell barista-prepared coffee and Eyebrow Bars where professionals groom unruly facial hair.

Oh, and pharmacists fill prescriptions, too.

The nation’s major drugstore chains are moving beyond drugs and Kleenex. They’re opening more in-store clinics and offering more health-care products, in part, to serve an aging population that will need more care.

It’s also a response to the U.S. health-care overhaul, which is expected to add about 25 million newly insured people who will need medical care and prescriptions.

At the new Bartell drugstore in Seattle’s South Lake Union neighborhood, workers from and other nearby businesses can celebrate Happy Hour at a so-called growler station, with local beers on tap for $9.99 or $10.99. Empty growlers — half-gallon glass jugs — sell for $8.99.

In a nod to Amazon’s pet-friendly campus, the 11,600- square-foot Bartell soon will add water bowls and free dog biscuits.

Drugstores are offering more services as a way to boost revenue in the face of competition from retailers with in-store pharmacies, like Safeway and Wal-Mart.

Beth Stiller, a divisional vice president at Walgreen, the nation’s largest drugstore chain, said the changes are necessary because time-pressed customers have come to expect they will be able to do more than just fill a prescription at drugstores.

“We live in a world where personalization and … high-touch service is much more expected,” agreed Helena Foulkes, chief health-care strategy and marketing officer for CVS Caremark, the nation’s No. 2 drugstore chain.

The move toward expanding products and services has been gradual. Up until about five years ago, the major drugstore chains focused on adding stores, not services.

Then when states started allowing pharmacists to provide flu shots, it paved the way to offering other immunizations for diseases like pneumonia and shingles.

And after Congress passed the health-care overhaul in 2010, drugstores started adding more in-store clinics to help serve the newly insured population that will be created by that law.

At the same time, grocers and other big retailers have started strengthening

their health-care offerings to compete with pharmacies for customers.

For instance, Safeway is adding private rooms in some stores to make its pharmacists more accessible. It also is adding products that focus on a customer’s health and well-being, such as health food or goods for a specific diet, like gluten-free products.

Steven Burd, the grocer’s recently retired chairman and CEO, told investors earlier this year he believes “Safeway can own the wellness space.”

So drugstores are trying to stay competitive. Rite Aid, the nation’s No. 3 chain, has converted more than 900 of its 4,615 locations to a “wellness” format it introduced in 2011. The stores offer organic soups, pastas and juices and a line of home-fitness equipment like yoga mats and dumbbells that Rite Aid helped design.

They also feature employees equipped with iPads to find and print coupons for customers, look up information on vitamins or enroll them in services like automated pharmacy refills.

Additionally, Rite Aid started a program in March that allows customers at about 70 of its stores to connect remotely with doctors for a video or phone consultation covering a range of ailments from allergies to the flu.

The 10-minute virtual consultations with physicians, who are contracted by Rite Aid, cost $45. That compares with the more than $100 someone without insurance could pay for a doctor visit.

CVS Caremark runs more than 650 MinuteClinics that are staffed by nurse practitioners or physician assistants and handle largely minor illnesses like pink eye. CVS also offers acne consultations and monitoring of chronic conditions such as diabetes. The company aims to operate about 1,500 MinuteClinics by 2017.

“We really see ourselves as a pharmacy health-care company,” said Foulkes.

For its part, Walgreen has opened 11 flagship stores across the country that offer extras like the barista-prepared coffee, juice and smoothie bars, and boutiques that provide services like eyebrow grooming and advice
on beauty products.

Walgreen also is expanding the scope of the small clinics it has in the back of hundreds of its stores to include the diagnosis, treatment and monitoring of chronic diseases like diabetes that are typically handled by doctors. These clinics, which are usually staffed by nurse practitioners or physician assistants, already handle more basic care like the CVS clinics.

More broadly, Walgreen has launched a “Well Experience” format in about 400 of its more than 8,000 stores nationwide. These stores feature expanded beauty options, fresh food and groceries, private rooms for pharmacist consultations and, in some cases, an iPad-toting employee to help customers.

Walgreen started its “Well Experience” format in late 2010 and redesigned its stores to make room for the consultation room for pharmacists, who also are more accessible when they’re not in the room. They sit behind a desk instead of behind a counter.

Tina Panyard, who shops at a Walgreen store in Indianapolis at least twice a week, likes the new products and services at the store. She said the containers of fruit and the salads give her a more healthful option than McDonald’s — at about the same price.

“We love that Walgreen has this new fresh food, quickie stuff,” she said.

Seattle Times business reporter Amy Martinez contributed to this report.