Consumers gave some of the nation's retailers a little relief in April after months of dismal sales, gravitating toward less expensive discounters...
NEW YORK — Consumers gave some of the nation’s retailers a little relief in April after months of dismal sales, gravitating toward less expensive discounters and wholesale clubs — including Costco and Wal-Mart — but generally still shying away from stores selling clothes and other nonnecessities.
Monthly sales reports issued today were better than expected, but still pointed to a consumer contending with rising gas prices, sagging home values and worries about jobs. Costco Wholesale and Wal-Mart Stores were among the top performers last month, while most mall-based apparel stores struggled. Upscale retailer Nordstrom also reported worse-than-expected sales.
“Consumers are focusing on value and price points and stretching their dollars,” said Ken Perkins president of RetailMetrics, a research company in Swampscott, Mass. “They are feeling the pinch on multiple fronts.”
He and other analysts expect only a modest uptick in sales in May and June as consumers spend tax rebate checks that are starting to arrive.
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“There’s too much going on,” in the economy, Perkins said. He and others expect shoppers to use the extra cash to pay down debt and catch up on utility and food bills.
According to a preliminary tally from Thomson Financial, 19 retailers beat estimates, while nine missed. The tally is based on same-store sales, or business at stores open at least a year; they are considered a key indicator of a retailer’s health.
Analysts said some retailers were forced to discount to bring business in. With the retailing first quarter having ended at the end of April, companies will start reporting their earnings next week, and any heavy markdowns will likely erode the profits of some companies.
Perkins estimates earnings for the industry will decline by 14.9 percent, compared with a projection in January of 5.3 percent profit growth. Still, earnings would be worse if retailers hadn’t been prudent about cutting costs and scaling back inventory, he said. In fact, Kohl’s actually raised its earning outlook on Thursday.
The UBS-International Council of Shopping Centers retail sales tally for April rose 3.6 percent, surpassing the 2 percent growth estimate. That followed a 0.5 percent decline the previous month, the weakest March in 13 years.
The retail industry expected a lift in April because of an extra shopping day last month compared with a year ago. That quirk depressed March sales by an estimated 2 percentage points, while inflating April figures, according to Michael P. Niemira, chief economist at the International Council of Shopping Centers. Analysts look at retail sales growth for the two months combined, which overall was a tepid 1.5 percent, in line with the average sales growth since the beginning of the industry’s fiscal year.
A deteriorating economy, soaring food and gas prices, limited credit and slumping home prices continue to unnerve shoppers. The Conference Board said late last month that Americans are gloomier about the economy than just before the U.S. invasion of Iraq in March 2003.
The Federal Reserve reported Wednesday that consumer borrowing, particularly on credit cards and auto loans, rose in March at the fastest pace in four months, more than double the increase of the previous month. Perkins believes that increased borrowing could mean some consumers spent their tax rebates in advance of receiving the money.
In a statement today, Eduardo Castro-Wright, Wal-Mart Stores U.S. president and CEO, said the “economy continues to get tougher” and that customers increasingly are unable to stretch their dollars to the next pay day.
“As money gets tighter for them toward the end of the month, sales drop more than we have seen in the past,” he said.
Wal-Mart, which is rolling out more discounts, reported a 3.2 percent gain in same-store sales. Analysts polled by Thomson Financial expected a 2.1 percent gain. Including fuel, same-store sales climbed 3.8 percent.
The world’s largest retailer said business was helped by strong sales in grocery and health items as well as entertainment products like flat-panel TVs, video games and game consoles. The company said apparel sales continued to recover, despite cold weather, but home furnishings sales were weak.
Rival Target posted a 3.1 percent gain in same-store sales, below the 4.5 percent estimate, as consumers shopped for necessities such as food and skipped higher-priced items such as jewelry.
Issaquah-based Costco reported an 8 percent increase in same-store sales, surpassing the 6.1 percent estimate.
TJX Cos., which operates discount apparel and home stores including T.J. Maxx and Marshalls, said same-store sales rose 8 percent, better than the 6.5 percent estimate.
Among department stores, Penney reported a 1.7 percent decline in same-store sales, though that was better than the 4.6 percent analysts expected. The top-performing merchandising areas in April were apparel and family footwear, while fine jewelry and home categories continued to experience weaker sales.
Seattle-based Nordstrom posted a 3.8 percent drop in same-store sales, worse than the 1.8 percent projection.
Limited Brands reported a 5 percent drop in same-store sales, below the 2.3 percent forecast.
Gap suffered a 6 percent drop in same-store sales, worse than the 1.9 percent analysts anticipated.
Teen apparel chains had solid results, however; they often outperform other apparel retailers because teens are not forced to choose between necessities and their wardrobes.
Abercombie & Fitch reported a 6 percent gain in same-store sales, surpassing the 2.3 percent estimate. Aeropostale, whose clothing is about 30 percent cheaper than competitors like Abercrombie & Fitch, reported a 25 percent increase in same-store sales for the month. The figure surpassed the 7.1 percent estimate.
Pacific Sunwear of California posted a 4 percent increase in same-store sales, below the 5.6 percent estimate.
Meanwhile, Everett-based Zumiez on Wednesday reported a 4.1 percent same-store sales gain in April, above analysts’ estimate of a 2.3 percent increase.