Comcast, the nation's second-largest Internet service provider, is considering setting an official limit on the amount of data that subscribers...
PHILADELPHIA — Comcast, the nation’s second-largest Internet service provider, is considering setting an official limit on the amount of data that subscribers can download per month and charging a fee for those who go over.
As more consumers download movies and music online, Internet service providers (ISP) have to grapple with how to manage their traffic so that bandwidth hogs don’t slow down the network for the lighter users among the company’s 14.1 million subscribers.
Comcast and other ISPs, however, may be acting too late to change consumer behavior, said Phil Redman, research vice president at Gartner.
“Once you’re on an unlimited plan, it’s hard to go back,” he said. “On the wireline side, it’s almost an inalienable right to use as much bandwidth as you want for a set price.”
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A report that Comcast was considering limits on monthly use appeared in the online tech forum BroadbandReports.com and was confirmed Wednesday by the company.
Jennifer Khoury, a company spokeswoman, said Comcast is “currently evaluating this service and pricing model to ensure we deliver a great online experience to our customers.”
Comcast describes excessive users as those who send, for instance, 40 million e-mails or download 50,000 songs a month.
One option is to cap the bandwidth usage at 250 gigabytes per month. If the 250 gigabytes is allotted for just downloads, that’s enough to handle about 50 high-definition movies, 250 standard-definition movies or more than 6,000 songs every month.
If users exceed that cap, they could be charged $15 for every 10 gigabytes they go over.
Because the plan is still in its early stages, Comcast could still change the details or decline to impose any caps or charges.