NEW YORK (AP) — IHOP has come clean.
The pancake chain has acknowledged that a name change announced last month was just a publicity stunt to promote its hamburger menu.
The company best known for its breakfasts already had burgers on the menu but had started using the IHOb name on social media, its website and for in-store promotions to draw attention to a new line of burgers made of Black Angus ground beef.
On Monday, it was back on social media, this time to promote a pancake deal tied to IHOP’s 60th birthday.
Most Read Business Stories
- Some Pacific Northwest CEOs earn 200 or 400 times what the average employee is paid
- Your password has likely been stolen. Here's what to do about it.
- Amazon announces plans for Spokane warehouse, first Eastern Washington outpost
- More people are buying a home — the biggest financial decision of their lives — sight unseen
- Spotting planes - and people - on a final wander around the Farnborough Air Show
On Twitter, the company said, “That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers).”