Several dozen activists chanted and held banners Monday outside Amazon’s Seattle headquarters calling on the company to stop providing technology to U.S. government immigration authorities, in one of several pressure campaigns focused on the commerce giant during its Prime Day summer sale.

Jennifer Lee of the American Civil Liberties Union of Washington pointed to the U.S. Immigration and Customs Enforcement (ICE) agency’s requests to perform face surveillance searches on images in state driver’s license databases in Washington and other states. She said that Amazon has pitched the agency on its facial recognition technology, Rekognition.

“If Amazon continues to collaborate with ICE, it will fuel deportation efforts, which terrorize immigrant communities throughout the country, resulting in countless errors, deportations without due process and increased racial profiling,” Lee said at a rally in front of the Amazon Spheres.

“Our faces should not be weaponized to surveil and oppress immigrant communities,” she added to cheers from a few dozen protesters from groups including La Resistencia, MiJente Seattle and Puget Sound Sage. The activists also delivered a petition to Amazon they said was supported by more than 270,000 people.

An Amazon Web Services (AWS) spokesperson reiterated an earlier statement that “companies and government organizations need to use existing and new technology responsibly and lawfully.” The company recently joined its cloud computing rivals Microsoft and Google in calling for national regulation of facial recognition technology.

“There is clearly a need for more clarity from governments on what is acceptable use of [artificial intelligence] and ramifications for its misuse, and we’ve provided a proposed legislative framework for this,” the spokesperson said.


Amazon says it does not discuss specific customers without their consent.

In Minnesota, meanwhile, workers at a fulfillment center carried out a planned strike, believed to be the first at an Amazon facility in the U.S. Amazon workers affiliated with the UNI Global Union also planned Prime Day protest actions in Germany, the U.K., Spain and Poland.

Amazon is focused on executing its sales event, with some workers around the Seattle headquarters wearing “Prime Day” T-shirts. Unlike last year, there were no reported technical glitches slowing down sales as of Monday evening.

It remains to be seen what if any impact the protests and strike actions, as well as growing competition, may have on demand from shoppers during the sale, which continues through Tuesday. Amazon provides its Prime Day discounts to reward its most avid customers — those who pay $119 for an annual shipping and media subscription — and to attract more subscribers.

Lee and three other activists, trailed by television cameras, carried a box they said contained a petition signed by more than 270,000 people across the street to Amazon’s newly opened re: Invent building. They asked to meet with Andy Jassy, CEO of AWS — who has also been under pressure on this issue from employees internally — and waited for a time outside a security checkpoint as Amazon employees came and went.

Activists in eight other U.S. cities planned similar efforts to deliver the petition to Amazon facilities and Jeff Bezos’ New York City home. Last week, protesters disrupted an AWS conference with calls on the company to cut ties to ICE.

The activists in Seattle ultimately decided to leave the petition printouts at the building’s main reception desk, returning to the crowd in front of the Spheres.

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Amazon at 25 | The Seattle Times invites readers to join an in-depth look at the so-called everything store’s effect on nearly everything, through a series of stories over the next year. Tell us how Amazon impacts your life, and what you want to better understand about the company and its history in Seattle and beyond. Head to Amazon at 25, where you can also read selected stories from our archives, going back to the first coverage of the company in The Seattle Times on Sept. 19, 1995.