The move should give Amazon’s line of e-readers a lot of visibility: more than 11 million students participate in the spelling contest every year.
Amazon’s Kindle will become the presenting sponsor of the Scripps National Spelling Bee.
The Seattle tech giant’s electronic reading business will help organize the so-called “Bee Week,” launch new spelling-related initiatives before the contest, and provide the technology for study materials developed by Spelling Bee.
The move should give Kindle a lot of visibility: more than 11 million students participate in the spelling contest every year.
About 280 students will duke it out in the finals at National Harbor, Md., in late May. The championship finals will be broadcast by ESPN.
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