Wells Fargo’s offer of discounted student-loan interest rates for members of Amazon Prime Student has been canceled after an unusually short life.

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Remember that deal in which Wells Fargo offered an interest rate discount to members of Amazon.com’s Prime Student program?

Well, it’s off, an unusually short life for a partnership announced with great fanfare just in mid-July.

Nobody says why. Wells Fargo and Amazon responded with the confirmation that the promotion ended, but didn’t go into the reasons.

The story was first reported by Bloomberg.

The agreement between the companies was cast by Wells Fargo as a “tremendous opportunity to bring together two great brands.”

Under the partnership, students enrolled in Amazon Prime Student — a discounted loyalty program for college students — were offered a deal in which they could take half a percentage off Wells Fargo student loans. Prime Student is becoming a favored platform for cross-promotion among firms targeting young buyers.