Amazon.com is bringing its brick-and-mortar experimentation to Bellevue Square, with plans to open a bookstore there this year.
Amazon.com is bringing its brick-and-mortar experimentation closer to CEO Jeff Bezos’ actual Medina doorstep — with a bookstore in Bellevue Square scheduled to open this year.
“We are excited to be bringing Amazon Books to Bellevue Square in 2017, and we are currently hiring store managers and associates,” a spokeswoman wrote in an email.
The move, reported earlier by Recode, comes more than a year after Amazon first tinkered with the concept at Seattle’s University Village. Since then it has opened stores in San Diego, Portland and the Boston area. On its website, it also lists plans for the Bay Area, Chicago, New Jersey, Manhattan and Lynnfield, Mass.
That means that the online giant’s bet on offline retail is growing. The Amazon bookstores, which offer a limited selection compared to a typical independent bookstore, also serve as ambassadors for the e-commerce giant’s brand, selling electronic devices and offering special pricing for members of Amazon’s Prime loyalty program.
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