The company says it intends to hire thousands more for its warehouses, data centers and research and development operations.

Share story said Friday that it had created a record 10,000 new permanent jobs in Europe last year and that it would hire thousands more workers in 2016 as it builds new warehouses and data centers and adds research and development staff across the continent.

The Seattle giant’s foray in Europe has been fraught with challenges, from French legislation to protect independent booksellers from the likes of Amazon to labor struggles in Germany and a European Union probe on the company’s tax deal with Luxembourg.

Nevertheless Europe remains fertile ground for the company’s retail and data storage operations; it recently added a new data center region in the U.K., its third in Europe, to serve Amazon Web Services customers there. Amazon says it now employs 40,000 people in 80 European locations.