The continuation of the series, which stars Gael García Bernal and Lola Kirke, shows how Amazon is betting big on unique streaming video content, which it considers a key perk of its Prime membership.

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Amazon is adding a third season to “Mozart in the Jungle,” a critically acclaimed show that’s part of its Amazon Prime video lineup.

The continuation of the series, which stars Gael García Bernal and Lola Kirke and depicts life surrounding a symphony orchestra, shows how Amazon is betting big on unique streaming video content, which it considers a key perk of its Prime membership.

Prime members pay a $99 annual fee, which entitles them to shipping privileges and video streaming, among other advantages; once they’re in that ecosystem, they become particularly profitable Amazon customers. Amazon in 2014 spent $1.3 billion on the video service. The company hasn’t disclosed how much it spent in 2015.

The accolades received by “Mozart in the Jungle,” as well as “Transparent,” an edgy series about a Los Angeles family whose patriarch transitions into a woman, mean the investment has paid off in cultural relevance. Both shows have received Golden Globe awards.

“Mozart in the Jungle” is inspired by a behind-the-scenes memoir about the seamy side of classical music world, but it centers on Rodrigo, a wunderkind Mexican symphony orchestra director that seems inspired by Venezuelan-born Los Angeles Philharmonic director Gustavo Dudamel. (Rodrigo is played by García Bernal, but Dudamel had a cameo at the beginning of the second season.)

Amazon says the third season, which will be begin production later this year, will take the characters on a tour of Europe.