Wells Fargo and Amazon say that members of the Amazon Prime Student program would get 0.5 percent off their interest rate on educational loans with the bank.

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Amazon.com and Wells Fargo are rolling out an interesting perk for the students the tech giant wants to turn into lifelong Prime members: a discount on their student loans with the bank.

The two companies said Thursday that members of Amazon Prime Student would get a 0.50 percent reduction on the interest rate for their student loans.

“This is a tremendous opportunity to bring together two great brands,” said John Rasmussen, Wells Fargo’s head of Personal Lending Group, in a statement.

It appears Prime Student, which offers a 50 percent discount on the $99-per-year Prime membership, is becoming a popular platform for cross-promotion by companies seeking to capture the hearts of the young people.

Currently, the Amazon website says a six-month free trial period for the Prime membership is courtesy of communications provider Sprint.