Amazon is cutting several hundred jobs in Seattle, and hundreds elsewhere, a rare layoff that appears to fall predominantly on its established consumer retail business. The company continues to hire aggressively in other areas.

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Amazon is laying off hundreds of corporate employees, a rare cutback for a company that has spent most of the last few years in a frantic growth spurt.

The layoffs, underway now, will fall on several hundred employees at the online retailer’s Seattle headquarters, along with hundreds more elsewhere in Amazon’s global operations, one person familiar with the cuts said. The layoffs are primarily focused on Amazon’s consumer retail businesses, according to two people familiar with the matter.

Hundreds of layoffs are modest for  a company that is now the second-largest U.S.-based corporate employer, and pales in comparison to adjustments in recent years that saw Microsoft and Boeing eliminate thousands of jobs in a single cutting drive.

But at Amazon, a company with a wide range of growing businesses that prides itself on frugality and efficient allocation of resources, broad layoffs of any kind are rare.

The cuts come after a hiring binge that took the company’s Seattle head count to more than 40,000 people, from just 5,000 in 2010.

According to several employees, the rapid growth of the last two years left some units over budget and some teams with too much staff for their work. Amazon had implemented hiring freezes in recent months across several groups, a move that reduced the company’s open job listings in Seattle to their lowest level in years.

In a statement to The Seattle Times, Amazon acknowledged the cuts.

“As part of our annual planning process, we are making head count adjustments across the company — small reductions in a couple of places and aggressive hiring in many others,” a spokesman said. “For affected employees, we work to find roles in the areas where we are hiring.”

Some employees have already been informed of the elimination of their roles, and layoffs are expected to be completed in the next few weeks, one of the people said.

Recent layoffs at Amazon units outside Seattle suggest the company is consolidating established retail businesses.

Self-publishing unit Createspace is conducting its second round of layoffs in two years, cuts that eliminated 200 jobs from the South Carolina-based Amazon subsidiary. In Las Vegas, Amazon-owned footwear seller Zappos has laid off about 30 people. And a year ago, Quidsi, the subsidiary behind and other sites, cut more than 250 jobs.

The company continues to hire plenty of workers, too. Amazon’s global workforce stood at 566,000 in December, up 66 percent from a year earlier, the company said when it reported quarterly earnings this month. Counting only corporate roles outside of Amazon’s warehouses, the company had 12,500 open jobs on Monday. It’s also in the process of selecting a location for a second headquarters, where it plans to hire up to 50,000 workers.

Amazon’s job listings in its hometown have climbed in recent weeks, as executives approved plans for 2018, and granted teams — particularly those in the Amazon Web Services cloud computing unit and working on voice-activated Alexa software — permission to hire.

The company on Monday had more than 4,000 job listings posted for Seattle, up 23 percent from the multiyear low in January. In comments earlier this month, Chief Executive Jeff Bezos said the company was going to “double down” on Alexa following better-than-expected success from its voice-activated software.

Still, some Seattle-based employees describe an environment of belt-tightening.

A manager in one unit making cuts said his team was briefed that Bezos and the Amazon brass wanted to put more pressure on managers to weed out lower performers and enforce spending discipline after the rapid growth of recent years.

“People are in terrible shape,” he said. “There is so much stress on campus.”

The company has also recently instituted a mandate that managers who oversee other supervisors must have at least four people reporting to them. The aim, the company says, is to reduce layers of redundant management and keep the company flexible and fast-moving.

“Amazon has a problem right now with overpopulation,” said one engineer at the company.

In addition to the company’s annual planning and budgeting process, the first few months of the year also bring Amazon’s employee performance reviews and, for some, notices that they need to improve or face consequences.

Such performance improvement plans, dreaded among Amazon’s rank and file, come with a requirement that employees demonstrate improvement over a set period of time. Last year, Amazon introduced a career coaching program, called Pivot, described as a tool to help lower performers make it through such programs.

Employees put on notice can also choose to contest their manager’s determination that led them into the improvement plan in the first place, or opt not to participate at all and take a severance package to leave the company.

Some current and former employees say that some managers wield improvement plans to trim the size of teams without resorting to layoffs.

“It’s a well-loved strategy” to cut employees, one former Amazonian said, adding that during his time at the company he saw several talented employees “managed out” that way.

Amazon says improvement plans are not used to achieve job cuts.

“We use our performance-management process to recognize talent, help employees develop their skills, and in some cases, make employees aware that they are underperforming,” a spokesman said. “We do not use our performance management process to achieve head-count goals.”