The company applied for the .amazon Internet domain only to learn that Brazil and Peru objected.

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Amazon’s three-year effort to secure a right-of-the-dot Internet domain in its name has been thwarted by a rather big obstacle — the Amazon.

The company applied for the .amazon Internet domain and 11 others, such as .kindle, in 2012 from ICANN, the nonprofit gatekeeper for Web addresses, only to learn that Brazil and Peru objected. Those nations — through which the Amazon River and jungle wind — wanted the domain preserved for “the protection, promotion and awareness raising on issues related to the Amazon biome,” according to ICANN files.

Now two lawmakers are intervening for Amazon, writing a letter to ICANN arguing that Brazil and Peru don’t have rights to the term “Amazon.”

“ICANN’s rejection of the .amazon applications appears to have no legal basis and potentially creates a troubling precedent of governments disregarding established principles of international law, including international trademark law,” wrote Reps. U.S. Randy Forbes, R-Va., and Suzan DelBene, D-Medina.

Amazon, which has been turned down twice on its request for .amazon by ICANN, including on appeal, doesn’t appear to be giving up the fight.

In a House subcommittee hearing in May, Paul Misener, Amazon vice president of global public policy, testified that the company had tried to work with the governments of Brazil and Peru on a compromise.

“We engaged in good-faith negotiations, including offering to help these governments reserve other domain names, such as ‘.amazonas,’ or to provide special access to certain geographic and cultural terms within the .amazon space, but our proposals were flatly rejected on multiple occasions,” Misener testified.

The debate stems from the effort by ICANN — the Internet Corporation for Assigned Names and Numbers — to encourage the development of new top-level domains to add to .com, .org, .net and so on. Some of the new domains have been controversial with companies, such as .sucks, while other companies have successfully applied for such domains as .apple and .xbox.

Certain types of names raise flags in the ICANN process, such as those that reference places. Patagonia also faced opposition when it tried to file for its name in a domain. The company withdrew its application for .patagonia after Argentina and Chile raised concerns that it would detract from the Patagonia region that stretches across part of South America.

“They’re pushing geographic names too far” in ruling against companies that have trademarks for regional names, said Daniel Jaffe, executive vice president of the Association of National Advertisers, a trade group whose members wield 10,000 brands. spokesman Craig Berman didn’t respond to requests for comment. An ICANN spokesman had no comment.