Amazon acquired online math instruction company, TenMarks, for an undisclosed amount Thursday, as the company moves to push its Kindle Fire tablets into schools.
Burlingame, Calif., based TenMarks offers personalized math instruction for students in kindergarten through 12th grade. Amazon said the company’s programs are used by “tens of thousands” of schools.
“Together, Amazon and TenMarks intend to develop rich educational content and applications, across multiple platforms, that we think teachers, parents and students will love.” Dave Limp, Amazon Kindle vice president, said in a statement.
The fact that Amazon’s Kindle unit is handling the acquisition suggests the deal is designed to make the tablet more attractive to elementary, middle and high schools. That’s a business where Apple’s iPad has a huge lead
Most Read Business Stories
- Internal Amazon documents shed light on how company pressures out 6% of office workers
- The seven industries most desperate for workers
- Retail workers are quitting at record rates for higher-paying work: 'My life isn't worth a dead-end job'
- The Amazon that customers don’t see: Inside a key warehouse during the pandemic
- Bitcoin miners exit China, beat a path to the U.S. as crypto climate shifts
It’s an attractive market because once kids start using a device for school, they’re more likely to continue using it as they get older. And they’re likely to bring it home, where other family members might use it as well.
Jay Greene: 206-464-2231 or email@example.com. Twitter: iamjaygreene