For Gen Z, playing an influencer on TikTok comes naturally
Many of this generation are increasingly posting on social media in the manner of professional influencers, regardless of their follower counts.
Pulling the plug on TikTok will be harder than it looks
The tensions over the Chinese-owned social media app TikTok will come to a head on Thursday, when the company’s chief executive testifies on Capitol Hill.
Justice Dept. Investigating TikTok’s Owner Over Possible Spying on Journalists
A DOJ inquiry appears to be tied to an admission by TikTok’s owner, ByteDance, that employees had inappropriately obtained Americans’ data. The company said it...
Wanted: Interns who can make TikTok hits
As the social media platform continues to explode in popularity, brands are hiring college students and other young people to help them navigate the app.
Wish had more than $2 billion in sales before it fumbled with bestdeeal9
Wish, an online novelty emporium that turned down a $10 billion acquisition offer from Amazon, finds itself in dire straights.
No Ikea shelves, No Levi’s: The retail exodus from Russia is on
Since the invasion of Ukraine began, the increasing financial and reputational risks of doing business in Russia are leading Western brands to halt operations.
Lululemon, which grew rapidly in the pandemic, will soon offer shoes
Lululemon will begin selling sneakers for women this month. The new addition to the company's lineup allows its customers wear Lululemon from head to toe.
Top Estée Lauder executive forced out over racist Instagram post
Estée Lauder said Monday that it had asked John Demsey to leave the company after he posted a meme containing a racial slur on his...