Jessica Testa | The Seattle Times

Produced by Seattle Times Marketing

February 7, 2020 at 4:00 pm

How Kim Kardashian’s Skims ended up in Nordstrom and may lead to $1 billion VIEW

As Kim Kardashian's shapewear company, Skims, grows, the mogul is getting used to getting what she wants.

January 9, 2020 at 5:00 pm

Real Men Don’t Rent Clothes

A little more than a decade ago, a pair of Harvard Business School students founded Rent the Runway, a platform for renting special-occasion evening wear...

Life

FILE — A model presents a look from the Balenciaga spring 2020 collection in Paris on Sept. 29, 2019. Pantone has declared Classic Blue its color of the year for 2020. (Valerio Mezzanotti/The New York Times) X

December 4, 2019 at 4:17 pm

Pantone declares another year of blue

For the 21st consecutive year, Pantone has named a color of the year, a trend-forecasting stunt as closely watched by the news media as it...

Nation & World

A photo provided by Powerfront shows, Inside, a technology from Powerfront, that can see, chat with and track online shoppers, allowing clients to treat shoppers as if they were in a bricks-and-mortar store. Companies like Sephora, Gucci, Kiehl’s and more are tracking about 20 million online shoppers every day using cartoons. (Powerfront via The New York Times) — NO SALES; FOR EDITORIAL USE ONLY WITH NYT STORY ONLINE SHOPPING DATA BY JONAH ENGEL BROMWICH AND JESSICA TESTA FOR NOV. 26, 2019. ALL OTHER USE PROHIBITED. — XNYT199 XNYT199

December 2, 2019 at 4:01 pm

They see you when you’re shopping

How Sephora, Gucci, Kiehl’s and more track about 20 million online shoppers every day. (Spoiler: with cartoons.)

Business