Janet I. Tu

PCC is planning a publicity push around its name change, including billboards such as the one shown in this rendering which will be at First Avenue South and South Spokane Street in SoDo. (Courtesy of PCC)

PCC rebrands to emphasize its local roots

With the big conventional grocers carrying more and more organics, and competitors including Portland-based New Seasons and now Amazon-owned Whole Foods encroaching on PCC’s traditional...