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GLENN RIFKIN

Lisa Libretto, a 44-year-old stay-at-home mother and artist who uses ShopAdvisor, a new shopping app, on her phone, at home in Ridgefield, Conn., Dec. 28, 2015. Technology can filter shoppersâ€™ preferences and let retailers send personalized alerts about discounts and sales to those who have downloaded the storeâ€™s mobile app. â€œIf my phone is alerting me to the discount or some information about items I might like, that will totally pull me in,â€ said Libretto. (Richard Perry/The New York Times)

December 30, 2015 at 6:28 pm

ShopAdvisor lets retailers send deals you can’t resist

ShopAdvisor uses beacon technology and data analytics to provide a way for retailers to send personalized alerts to shoppers that might instantly sway a buying...

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