Anto Antony

A digital billboard advertisement for ZEE5, an over-the-top (OTT) platform of Zee Entertainment Enterprises Ltd., in Mumbai, India, on Tuesday, Jan. 9, 2024. Shares of Zee recovered from a steep plunge on Tuesday after the company said it was still working to close its planned merger with Sony Group Corp.’s India unit. Photographer: Dhiraj Singh/Bloomberg

January 29, 2024 at 6:00 am

A game of bluff scuttled Sony-Zee’s plans to create $10B media giant

The aborted deal underscores the challenges facing foreign companies attempting to crack the biggest entertainment market in Asia.

Business