Travel-guide brand started with "Europe on $5 a Day" first published in 1950s by Arthur Frommer.
HOBOKEN, N.J. — Google is buying the Frommer’s brand of travel books.
John Wiley & Sons Inc. says its deal with Google Inc. includes Frommer’s and all other travel-related businesses. Financial terms were not disclosed.
Google, which is based in Mountain View, Calif., recently bought the Zagat restaurant review service and plans to have Frommer’s content complement that.
Frommer’s got its start in 1957 with the publication of Arthur Frommer’s “Europe on $5 a Day.” Frommer’s now publishes more than 300 guidebooks and runs the Frommers.com website.
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John Wiley is trying to sell off a number of businesses that no longer fit with its long-term focus on professionals and education. In addition to travel, businesses up for sale include the company’s culinary, general interest, nautical, pets, crafts, Webster’s New World and CliffsNotes businesses.
John Wiley, which is based in Hoboken, N.J., says it plans to use the proceeds from the sales to support growth opportunities in its other businesses.