It was awkward, but Seattle University senior Kacie Sowell shoved the cream pie in her coach’s face anyway.

“It’s a once-in-a-lifetime opportunity to pie Coach B (Joan Bonvicini) in the face,” Sowell said.

The timing wasn’t ideal, coming after Idaho knocked off Seattle U, 77-59. The loss ended SU’s six-game winning streak at Connolly Center.

It was the first time the teams squared off since Seattle U lost to its rival in the Western Athletic Conference tournament championship game last year, giving the Vandals the automatic NCAA tourney bid.

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The only highlight for the Redhawks was Bonvicini fulfilling a promise to get pied if fans raised more than $2,000 toward women’s cancer research at the annual Play 4Kay game.

“It feels like the ultimate humiliation after this game,” Bonvicini said. “But it was for a good cause.”

The Vandals led 22-12 after a three-pointer by junior guard Stacey Barr before the Redhawks could piece together enough defensive stops for a 10-1 run to pull to 23-22. Idaho responded with a 12-5 run to close the half ahead 35-28.

The Redhawks pulled to 61-50 after a three-pointer by freshman Alexis Montgomery. But poor shooting prevented SU from closing within single digits.

The Redhawks (10-11, 5-3 WAC) shot 29.6 percent from the field in the game. Montgomery led SU with 12 points while Sowell had 11 points and 13 rebounds.

Barr led five Vandals players in double-digit scoring with 25 points and 12 rebounds.

Idaho (15-7, 8-0) remained undefeated in conference play, something the Vandals haven’t done for entire season since 1981-82.

“We have one more game at their place, so we’re just going to come back as strong as we can,” Montgomery said.