Seattle Seahawks running back Marshawn Lynch is opening up a Beast Mode apparel store Friday in his native Oakland.

Share story

Marshawn Lynch is stepping further into the retail business, according to the San Francisco Chronicle, which reports that he will open his first “Beast Mode” apparel store in Old Oakland on Friday.

The paper reports that Lynch “will return to his hometown Friday to cut the ribbon on his first official Beast Mode apparel store, opening in Old Oakland just two days before the Super Bowl kickoff in Santa Clara. The store will offer tops, sneakers, hats, and other fashion items, emblazoned with graphics depicting Lynch’s favorite icons.”

The store opening comes on the weekend that Super Bowl 50 is being played across the bay in Santa Clara, undoubtedly sure to get lots of attention from football fans in the area.

It also comes as Lynch’s football future remains uncertain.

Seahawks general manager John Schneider said in a pair of radio interviews last week that Lynch could be considering retiring after battling injuries throughout the 2015 season — he’ll turn 30 in April and has considered retiring the last two seasons as is.

Even if he doesn’t announce his retirement it is regarded as unlikely, at best, that he will be back with the Seahawks in 2016. The team can save $6.5 million against the salary cap by releasing him (or if he retires) and has a succession plan in place now with Thomas Rawls and Christine Michael, who each had some strong performances throughout the season.