Facebook is paying Bleacher Report millions of dollars for the reality show featuring the Skittles-loving NFL player known as Beast Mode.

Share story

Can’t get enough of Marshawn Lynch, the former Seattle Seahawks running back who now plays for some team in California?

Well, you can soon watch him in a new reality show that will reportedly debut on Facebook’s recently launched Watch platform, according to Reuters.

The news service reported that the social-media giant — which launched its new platform for U.S. users in August — is paying Time Warner’s Bleacher Report millions of dollars for the reality show featuring the Skittles-loving NFL player known as Beast Mode. The show, called “No Script,” consists of eight 10- to 15-minute mini-episodes featuring Lynch involved in various hijinks. The first episode will reportedly feature Lynch taking race-car driving lessons “until he ruins the tires of the car.”

Facebook’s purchase of the show, which will reportedly start streaming this month, underscores the intense battle among web-based media companies for original content and for viewers, Reuters reported.

Most Read Stories

Unlimited Digital Access. $1 for 4 weeks.

“We think we have a big hit on our hands,” Rory Brown, president of Bleacher Report, told Reuters. “People are going to spend more time on Facebook because of it.”