Amazon in India: Where the company threw out the playbook

Amazon motorcycle delivery riders and package sorters await backpacks filled with merchandise outside a neighborhood distribution center in Bangalore. (Alan Berner / The Seattle Times)

Amazon says customers the world over want the same things: low prices, vast selection and fast delivery. But in pursuing what could become its second-largest market — India — Amazon has had to overhaul its playbook to deal with an overwhelmed infrastructure and constant gridlock.

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