One of the fall’s most assertive trends is not for the timid: lipstick in wickedly unnatural shades like black, blue, green or yellow.

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What’s new for fall? For one thing, the colors are intense, subversive even. For lips, goth-glam was the breakout look on the fall runways (see the black lips at Dior and Marc Jacobs, or the matte merlot at Marni and Rodarte).

One of the fall’s most assertive trends is not for the timid: lipstick in wickedly unnatural shades like black, blue, green or yellow. While they are not likely to gain the mass appeal of, say, reds like Heat Wave by Nars or Ruby Woo by MAC, they are proving popular with millennials.

Mylah Morales, a makeup artist who works with Rihanna, who has been photographed repeatedly with cerulean lips, says the key to wearing the colors is balance. “To pull it off, the makeup should be soft and bronzy, so that it doesn’t look too harsh,” she says.

Midnight blue and black are among the shades in the Maybelline New York Color Sensational Loaded Bolds collection, which also includes a chalky hue called Wickedly White. Kaolin clay in the formula helps maintain an opaque finish, although the texture feels notably emollient.

Recently MAC also introduced a line of intense colors, including sky blue and black, as part of its Bangin’ Brilliant collection. Some are easier to carry off than they initially appear, like Wild Extract, a shiny yellowy-chartreuse that is sheer and soft when applied.

Maybelline Loaded Bolds Lip Color in Midnight Blue, $5.59 at Target
Maybelline Loaded Bolds Lip Color in Midnight Blue, $5.59 at Target

Junkie, a shimmery dark green that brings to mind a cucumber peel, is one of the colors in the Urban Decay Vice line, which includes blue and black options. There is also a glittery azure called Frostbite in the limited-edition holiday collection.

Black Lace Rabbit, a new color by Lipstick Queen, seems daunting in the tube, but it is sheer when applied, with delicate silvery sparkle. It is highly wearable on its own or on top of another color. With that in mind, it is sold individually or as part of a set that includes a choice of two shades of pink.

The Estee Edit, a collection of millennial-friendly makeup, includes a vivid teal lipstick called The Storm. It is flattering on many skin tones, even if it takes confidence to pull off.

The line also includes black and banana-yellow lipsticks, called Lip Flip Shade Transformers. Each can be worn on its own or, for a more subdued look, as a top coat to mute or brighten another shade.