This season, rose scents are being designed to appeal equally to men and women.
Despite its heroic position in the perfumer’s tool kit, rose has backslid in recent years as a star ingredient.
But independent perfumers are now bringing back the rose in all its glory, liberating it from the delicate bottles and coquettish reputation to prove that giant, heady rose can be a powerhouse on men and women alike.
Rose — the scent of passion, of love, of dulcet longing — is the new unisex.
This season, independent perfumers have released new, rose-forward scents designed to appeal equally to men and women. These are powerful, statement roses, using the most exquisite flowers from Turkey and Syria, and they smell intoxicating on nearly everyone (or so perfumers claim).
One of the heady new fragrances is Rose by Roja Dove, a British master perfumer. He’s not surprised that people of all types have gravitated toward his roses.
“We are starting to see a generation that is self-assured enough that they will wear any fragrance that they feel smells right,” he says. “They don’t need to be told it is for women or men.”
Amouage fragrance house’s new scent, Opus X, is a rose-heavy perfume inspired by “The Red Violin.”
“There is a dry and metallic rose accord that alludes to classicism, but is also seductive, which makes it suitable for the modern man and woman,” the brand’s creative director, Christopher Chong, says.
Geza Schoen, a German perfumer and the creator of the cult-popular Escentric Molecules line, recently released two rose-heavy, unisex scents as part of his experimental Beautiful Mind series.
“When we think of roses, we need to consider the origin of the flower,” Schoen says. “The rose in times past was a symbol of power, and so of the traditional idea of man. History repeats itself, and the rose is the man’s flower once again.”
Some other rose scents with crossover appeal include À la rose from Maison Francis Kurkdjian, Tobacco Rose from Papillon Artisan Perfumes and Byredo’s unisex Super Cedar, which layers rose petals over cedar wood and Haitian vetiver.