Inspiration came from her closets to find “timeless, essential, luxurious basics” that she’s never been able to replace.
The line, though not primarily designed by Paltrow, is based on everyday items in her closet and “fashion archives,” including a trench coat she bought in the eighth grade.
Goop Label will roll out slowly, with up to five new items made available each month. The first installment had four, including the $695 gray tweed belted blazer shown on Paltrow, above. Once pieces sell out they will not be restocked; three of the four initial four pieces are sold out.
The clothes are made at the same Italian factories as luxury brands like Azzedine Alaia and Dries Van Noten. Inspiration came from her closets to find “timeless, essential, luxurious basics” that she’s never been able to replace, she says.
She worked with a team of designers and consultants to select the pieces and then she tweaked them.
“I would look at something and think to myself, ‘I love the little puff sleeve, but I wish that the sleeves were three-quarter, I wish it had a collar, I wish it had buttons,’ whatever,” she says.