The pop star's highly anticipated makeup line launches with shades for all skin colors.

Share story

Rihanna always makes a splash, and the launch of her makeup line, Fenty Beauty, is no different — dropping in 1,600 stores across 17 countries on one day. That day is today, with the line available at fentybeauty.com and Sephora.

Developed in partnership with Kendo Brands, Fenty Beauty promotes its “light-as-air formulas that love to be layered,” in shades designed for a true range of skin colors.

The 91-product line is based on a radiant “Fenty Face” that involves creating a matte base, adding highlights and blotting to keep shine at bay.