Gwyneth Paltrow's Goop website gets a physical presence at Nordstrom.
Nordstrom’s latest Pop-In shop will feature Gwyneth Paltrow’s famous (and infamous) Goop lifestyle brand, with items spanning apparel, accessories, beauty and home. It will run May 12–June 25 at the downtown Seattle and Bellevue stores, as well as at nordstrom.com/pop.
“Goop-In@Nordstrom,” as the shop will be called, is the first time Goop has partnered with a major retailer, rather than being a strictly online presence. Products will include Goop’s own lines of luxury skincare, wellness items, apparel and fragrance, as well as hand-picked items from Goop’s digital shop. Goop has an emphasis on wellness, and vegan skin-care products, yoga and meditation gear, and spiralizers and other healthy cookware will be available at the shop.
Paltrow is scheduled to visit the downtown Seattle Nordstrom for a personal appearance and book signing on Friday, May 19. More details will be announced soon.