It’s true: Professional makeup artists use drugstore products to create runway looks.
Amid all the glitz, glam and seemingly unattainable aspects of New York Fashion Week were some completely accessible drugstore beauty products.
It’s true: High-fashion brands like Jason Wu and Opening Ceremony use Maybelline products to create their runway beauty looks, and affordable haircare brands like Tresemme and Tigi dress up the models’ strands at a number of shows.
Here are some of the drugstore beauty products we spied backstage at runway shows this season. All are widely available, except where noted.
Ardell Individuals ($4). Ardell lashes are super affordable and at the top of their class — even celebrity makeup artists swear by them. We frequently found them amid the stash of beauty products backstage.
Eucerin Professional Repair Lotion ($13). Backstage at The Blonds, MAC makeup artists had large bottles of Eucerin at their stations. The cult-loved lotion can be used for hydration, and also gets rid of makeup smudges.
Garnier Micellar Cleansing Water ($7). The gentle cleanser whisks away dirt and makeup while also hydrating — perfect for models’ overworked, sensitive skin.
Flower Beauty Glisten Up Highlighter Chubby ($10 at Walmart and flowerbeauty.com). Backstage at Club Monaco, makeup artist Polly Osmond strobed the cheeks of the models with this highlighter.
Maybelline Dream Cushion (out soon). It’s not yet in stores, but it was used at a ton of shows this season, including Rebecca Minkoff and Band of Outsiders. It has a sheer finish and blurs imperfections.
Catwalk By Tigi Session Series Transforming Dry Shampoo ($16). Thomas Osborn created a textured hair look for Jonathan Simkhai’s show by mattifying and volumizing roots with this dry shampoo.
Pampers Sensitive Baby Wipes ($2). Yes, baby wipes! Some makeup-removing wipes can burn or irritate the skin, but baby wipes reduce the risk of redness or breakouts right before a show.
Q-tips Cotton Swabs ($3). It wouldn’t be a backstage beauty area without Q-tips, which provide precise cleanup for stray makeup.
Tresemme Botanique Damage Recovery Oil Elixir ($5). To hydrate and add shine to the models’ strands backstage at Kate Spade and Jason Wu, stylists spritzed on this hair savior.