With a job that's more like a "fellowship on steroids," Sabrina Roach advocates for hyper-local radio and digital equity.

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SABRINA ROACH
“Doer”

What do you do? I’m a “doer” at Brown Paper Tickets, working to strengthen communities. Social impact is my success metric, not sales.

I build capacity for public media and digital equity. It’s like a fellowship on steroids. I initiated Upgrade Seattle, a campaign to fuel discussion about Internet access. I inspired nonprofits throughout the U.S. to apply for hyper-local radio licenses. Currently, I’m helping 15 new stations in Washington (seven in Seattle) get on air in 2016 and laying groundwork to support more nationally.

How did you get that job? Brown Paper Tickets seeks people who are passionate about making a positive change, and recruits us to expand our work. When I met Steve Butcher, CEO of Brown Paper Tickets, I’d been working in public media for 11 years at KUOW then KBCS, and doing media policy advocacy in my spare time. I thought he might become an underwriter. Instead, he offered me a job as a doer.

What’s a typical day like? I travel a ton, meeting with advocacy groups, facilitating panels and coordinating workshops. When I’m in Seattle, I might do a call in the morning with panelists for an NPR/PBS conference, meet with city councilmembers or candidates about Upgrade Seattle, zip to the Seattle Public Library to talk about community media collaborations and then run to a Seattle Globalist happy hour.

What’s the best part of the job? The people and the room to be creative.

What surprises people about what you do? That a for-profit event company created a Doer Program at all.

— The Seattle Times Jobs staff

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