LOS ANGELES — New mom Kristen Bell is in “mama bear” mode, and she and her husband, Dax Shepard, are urging fans to boycott magazines that publish unauthorized photos of children of celebrities.

The “House of Lies” actress and “Parenthood” actor, who welcomed their baby girl, Lincoln, in March, sat down with NBC News’ “Today” to discuss the topic and its ramifications in an interview that aired Friday.

In September, after Halle Berry and Jennifer Garner’s testimony in August, California’s Legislature passed SB 606, aimed at preventing paparazzi from taking unauthorized photos of celebrities’ kids, and the bill was signed into law by Gov. Jerry Brown.

Now, Bell, 33, and Shepard, 39, seem to be widening the scope of keeping the famous tots out of the published public eye.

“We have chosen this life, and that’s why we are not asking you to boycott magazines that we are in. We are asking you to boycott the magazines where people haven’t made that choice,” Shepard told NBC News’ Tamron Hall.

Shepard said he made a distinction between consenting parents snapping photos of their kids in their home and sharing them online, versus “five strangers jumping out of the bushes” to take photos to sell to consumers.

“You see a lot of paparazzi blackmailing celebrities, saying if you pose for a few pictures we’ll leave you alone for the rest of the day. And I just don’t think that that’s the best option that we have in this world,” he said.

The new parents said they understood why they, as actors, might be newsworthy, but do not believe that applies to their children.

“We’re not saying that we can’t be newsworthy. We’re saying that our child is not newsworthy,” Bell said.

Indeed, the couple did share their happy news with their slew of Twitter followers and a few intimate tidbits from Bell’s pregnancy.

“It’s all how the child is affected. That’s the bottom line,” Bell said.

“We had always had an agreement that when this little thing came into the world, all bets were off, no pictures would happen. We now have a duty as parents to protect this little one.”

“If the consumer says, ‘No, we don’t want this anymore,’ the publications don’t pay for the pictures. The paparazzi aren’t getting paid, they stop taking pictures of the kids. That’s the mathematics,” Bell said.

Leading up to and after the interview, the couple took to Twitter to further their message.

“Please boycott magazines that run pics of ‘celebrity children.’ They shouldn’t be punished for who their parents are,” Shepard wrote, and was retweeted by his wife.