From the state that popularized purse puppies, drive-thru dog washes and gourmet dog-food delivery comes the latest in canine convenience...

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SAN FRANCISCO — From the state that popularized purse puppies, drive-thru dog washes and gourmet dog-food delivery comes the latest in canine convenience: a company that contracts out dogs by the day to urbanites who don’t have the time or space to care for a pet full time.

Marlena Cervantes, founder of FlexPetz, bristles when people refer to her five-month-old business as a rent-a-pet service. She prefers the term “shared pet ownership,” saying the concept is more akin to a vacation time share or a gym membership than a trip to the video store.

“Our members are responsible in that they realize full-time ownership is not an option for them and would be unfair to the dog,” said Cervantes, 32, a behavioral therapist who got the idea while working with pets and autistic children. “It prevents dogs from being adopted and then returned to the shelter by people who realize it wasn’t a good fit.”

FlexPetz is now available in Los Angeles and San Diego, where Cervantes lives. She plans to open new locations in San Francisco next month, New York in September and London by the end of the year.

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For an annual fee of $99.95, a monthly payment of $49.95 and a per-visit charge of $39.95 a day (discounted to $24.95 Sunday through Thursday), people who enroll in FlexPetz get to spend time with a four-legged companion from Cervantes’ 10-dog crew of Afghan hounds, Labrador retrievers and Boston terriers.

The membership costs cover the expense of training and boarding the dogs, home or office delivery, collar-sized global positioning devices, veterinary bills and liability insurance. It also pays for the “care kits” — leashes, bowls, beds and premeasured food — that accompany each dog on its visits.

Charter FlexPetz member Shari Gonzalez said she was thinking about getting a dog when a dog trainer she consulted suggested part-time ownership. At first, she had reservations.

Gonzalez, 22, never doubted there was room for a dog in her heart. The issue was her life, which included a small, two-bedroom apartment and a full-time schedule of college classes in San Diego.

“I was thinking, ‘How is a dog going to bounce from house to house and be OK with that?’ ” she said.

Since signing up, Gonzalez said she has tried out several dogs but fell in love with a black Lab named Jackpot. They spend an average of one day each weekend together. He sleeps at her apartment and she takes him on hikes, to the beach and to parks frequented by other dog owners.

“I never even thought that was a possibility,” Gonzalez said. “I thought you either owned a dog or you didn’t.”

Melissa Bain, a veterinarian with the Companion Animal Behavior Program at the University of California, Davis, said she had concerns but no hard-and-fast objections to a service like FlexPetz.

“It depends on the people and it depends on the animal,” Bain said. “Some dogs may be fine and some may become stressed because they are moving from home to home.”

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