WASHINGTON — Reeling from back-to-back presidential losses and struggling to cope with the country’s changing racial and ethnic makeup, the Republican National Committee plans to spend $10 million this year to send hundreds of party workers into Hispanic, black and Asian communities to promote its brand among voters who overwhelmingly supported Democrats in 2012.
Committee Chairman Reince Priebus on Sunday also proposed shortening the presidential nominating calendar in 2016 and limiting the number of primary-season debates to avoid the self-inflicted damage from inside-party squabbling on the eventual nominee. Priebus’ top-to-bottom changes include picking the moderators for the debates and then crowning the nominee as early as June so he or she could begin a general-election campaign as quickly as possible.
“Mitt Romney was a sitting duck for two months over the summer,” Priebus said of the 2012 GOP nominee.
To help his party ahead of the 2016 contest already in its earliest stages, Priebus said he would be hiring new staff members to build the GOP among voters.
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“It will include hundreds of people — paid — across the country, from coast to coast, in Hispanic, African-American, Asian communities, talking about our party, talking about our brand, talking about what we believe in, going to community events, going to swearing-in ceremonies, being a part of the community on an ongoing basis, paid for by the Republican National Committee, to make the case for our party and our candidates,” Priebus said.
That move was part of the recommendations included in a months-long look at what went wrong in 2012. Priebus tapped a handful of party leaders to examine how the GOP could better talk with voters, raise money from donors and learn from Democrats’ tactics. Priebus also asked the group to examine how Republicans could work with independent groups such as super political-action committees.
Ari Fleischer, White House press secretary under former President George W. Bush, and Sally Bradshaw, a veteran strategist and top adviser to former Florida Gov. Jeb Bush, were among those leading the inquiry. Republican National Committeeman Henry Barbour, a GOP strategist and nephew of former Mississippi Gov. Haley Barbour, was also part of the group. RNC members Zori Fonalledas of Puerto Rico and Glenn McCall of South Carolina rounded out the five-person committee that listened to Republicans’ ideas and frustrations.
Those leaders heard from 50,000 rank-and-file members about how to respond to the nation’s shifting demographics.
Priebus planned a full-scale rollout of the recommendations Monday. They would have to win the approval of the 168-member Republican National Committee, and each state’s election chief would have to abide by the party’s proposed calendar or face consequences, such as losing voting delegates to the nominating convention. The states previously have ignored such penalties.