CONCORD, N.H. (AP) — A bus ad promoting a Concord, New Hampshire, arts festival takes a detour through Europe.
Huge photos on a Concord Coach bus that travels between Concord and Boston feature images of the Merrimack River and a local clock tower, both associated with New Hampshire’s capital city.
But the Concord Monitor reports (http://bit.ly/2pVXe08) that photos of people on a Prague hillside and a painter from Venice, Italy, also are in the ad for the May 6 festival.
Still, Concord Coach president Ben Blunt says: “I think you can get your message across.”
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Concord Coach paid for the ad. A festival volunteer chose the photos from a stock photo service.
Last year, Rhode Island hired a new chief marketing officer after its embarrassing state tourism campaign included a video featuring a scene from Iceland.