Seattle's own Bag Borrow or Steal, an online company that rents luxury handbags, has been written into the script of the upcoming "Sex and the City" movie.
A Seattle-based handbag company that sells “borrowed luxury” has been written into the script of the upcoming “Sex and the City” movie. Which makes sense, if you think about it, because if we learned anything from “Sex and the City,” it’s that sometimes a girl’s gotta fake it. Ha.
In the film, Carrie Bradshaw’s assistant, Louise (played by Jennifer Hudson) is a handbag fanatic who regularly swaps designer purses through Bag Borrow or Steal, also known as Netflix for handbags.
” ‘Sex and the City’ has never been about product placement,” said Jodi Watson, a spokeswoman for Bag Borrow or Steal. “They use products that lend authenticity. [Producer] Michael Patrick King thought we were the right kind of company for a fashionista, so we’re very proud of it.”
The company has partnered with New Line Cinema to give away two trips to the New York red-carpet premiere of “Sex and the City,” which hits theaters May 30 (www.bagborroworsteal.com for more info). Among the prizes: a borrowed handbag, natch. …
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Pamela Sitt: 206-464-2376 or firstname.lastname@example.org