Lucky Tiger Eye Serum Masculinity and eye serum: The two go together like NASCAR and afternoon tea. But don't tell that to the folks at...

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Lucky Tiger Eye Serum

Masculinity and eye serum: The two go together like NASCAR and afternoon tea. But don’t tell that to the folks at Lucky Tiger. The grooming company, which has been gussying up guys’ faces since 1935, recently launched an arsenal of new products. Eye serum is among them, packaged in an oh-so-masculine bottle that features a near-nude woman cuddling with a tiger (of course!). The formula — a mix of aloe, rose, green tea and antioxidants — promises to work magic on puffy eyes and fine lines.

In practice, however, the unscented liquid is a bit of a wash. It slicks on easily but can feel runny and sticky (translation: less is more). And though it does shrink bags and help with dark circles, a good night of shut-eye will do more to pretty up most men’s mugs.

$28.50 at select Nordstrom stores and www.nordstrom.com.

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Cargo Eye Shadow Cards

Industrial-chic cosmetics line Cargo celebrates its 10th anniversary with a bevy of new takes on existing products. The most intriguing of the lot are the ColorCards — 28 credit-card-size pieces of sturdy paper in a compact tin. Each single-use card is embossed with a bit of one of the company’s most popular eye shadows. The idea of slipping a couple into a clutch before going out is novel, but it proves to be more appealing in theory than in practice.

The seven shades range from gleamy gold Corsica to Peg Bundy-approved Aegean, and their shininess is, well, eye-popping. Still, if you’re into dancing under a disco ball (or sparkling like one), the cards could be keepers. One suggestion: Use a brush to apply; the recommended fingertip method is too messy.

$24 at Sephora stores and www.sephora.com.

— Holly E. Thomas