WASHINGTON — Although many of its rules will not take effect for months, President Obama’s health-care law is already the subject of an aggressive advertising campaign by Republicans to sow doubts about how it will work.
In one of the largest campaigns of its kind, Americans for Prosperity, a conservative advocacy group financed by Charles and David Koch, will begin running television commercials this week, asserting that the law would limit Americans’ health-care choices.
The group is spending more than $1 million on the campaign, which will initially include television advertising in Ohio and Virginia, along with online ads asking people to test their “Obamacare risk factors.”
Republicans have staked much of their near-term political success on the bet that the health-care law will be unpopular with Americans as it is implemented in a process that they have warned will be chaotic and frustrating. Many Republicans in Congress have said they would push to repeal the law.
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The persistent criticism of the law has served the party well with its base. Now, Republicans hope it will resonate with swing voters. Americans for Prosperity is carefully aiming its new campaign at one of those voting blocs: young women. “How do I know my family is going to get the care they need?” asks a young mother in a commercial, the first in a series that Americans for Prosperity plans to expand to as many as seven states. “Can I really trust the folks in Washington with my family’s health care?” The ads will be broadcast on cable and network TV during programs popular with women, such as Food Network’s “Chopped.”
The Obama administration’s decision last week to delay the requirement that employers with more than 50 full-time workers provide health insurance sent the group’s
strategists back to the drawing board. They are testing new messages based on the idea that even the Obama administration acknowledges that the law is flawed.