For the first time, DiscoverU partnered with Challenge Seattle, a group of CEOs from the region’s largest companies.

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Hundreds of South Seattle and South King County students will go on field trips next week to learn about career opportunities, and others will hear from executives at several of the region’s largest private-sector companies and organizations, who will visit their schools.

It’s all part of what’s called DiscoverU, an initiative created by the nonprofit Road Map Project.  Worksite tours will be offered at companies like Alaska Airlines, Amazon and Expedia.  The executives scheduled to visit schools include Ray Conner, CEO of Boeing Commercial Airplanes; Brad Tilden, CEO of Alaska Airlines; Phyllis Campbell, Pacific Northwest chairman for JP Morgan Chase; Dara Khosrowshahi, CEO of Expedia; and Lucy Helm, general counsel of Starbucks.

The initiative aims to help students learn more about the careers available to them in the region.  The effort covers Seattle and six other King County school districts:  Auburn, Federal Way, Highline, Kent, Renton, and Tukwila.

For the first time, DiscoverU has partnered with Challenge Seattle, a group of CEOs from the region’s largest companies. Along with the executive visits to schools, employee teams will also visit classrooms, after-school programs and other community centers.

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The Road Map Project is a regional effort to increase the number of students who are on track to graduate from to college or earn a career credential. It started DiscoverU week in 2013.