Hey, what about me?! It's the whine heard 'round the world after a tough day at work. People want to be recognized, whether it's a little...

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Hey, what about me?!

It’s the whine heard ’round the world after a tough day at work. People want to be recognized, whether it’s a little thank-you e-mail or an awards-dinner plaque for great service.

A little recognition can mean a lot.

Several years ago, Cendant Car Rental Group, parent of Avis Rent A Car Systems, created a program in which managers and workers can log on to a company intranet and select a level of recognition for a particular colleague.

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The request is sent to that person’s supervisor for approval. The recipient can get a Starbucks gift card, a plaque or other gift.

During the past four years, the program has grown 400 percent in terms of use, said Mark Servodidio, executive vice president of human resources with Cendant. “We understand what’s important to employees and what drives their engagement,” he said. “One is being recognized by co-workers and by a boss.”

Sometimes just a good word or note of thanks will send someone over the moon for days.

Chester Elton, co-author of the book “A Carrot a Day,” notes that the bottom line of companies that provide some sort of recognition is much healthier than of those that don’t.