NEW YORK — Don’t let the global economy fool you: Luxury is hardly dead.
Saks agreed to sell itself to Hudson’s Bay Co., the Canadian parent of upscale retailer Lord & Taylor, for about $2.4 billion in a deal that will bring luxury to more North American locales.
The acquisition combines three department-store brands — Hudson’s Bay, Lord & Taylor and Saks Fifth Avenue — and creates a North American upscale retailing behemoth with 320 stores in some of the biggest and most populous cities in the U.S. and Canada.
Lord & Taylor and Hudson’s Bay, Canadian’s biggest department-store chain, both cater to well-heeled shoppers who can afford $98 Free People blouses and $250 Coach handbags.
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Saks customers, on the other hand, are more affluent and can shell out $800 for Christian Louboutin heels or a couple of thousand dollars for Gucci handbags.
During a conference call with investors on Monday, Hudson’s Bay Co. Chairman and CEO Richard Baker said the goal is to bring the Saks luxury brand into Canada.
The company plans to open up seven Saks Fifth Avenue stores and 25 Off Fifth outlet stores in Canada while creating a Saks website targeted to Canadians.
The parent company also plans to renovate Saks stores and to make the brand more “luxurious.”
“With the addition of Saks, (Hudson’s Bay) will offer consumers an unprecedented range of retailing categories and shopping experiences,” Baker said.
Hudson’s Bay is making a play for luxury at a time when shoppers still appear to be willing to shell out money for posh handbags and clothing despite global economic challenges.
Global luxury sales, including higher-end jewelry and clothes, rose an estimated 10 percent to $281.96 billion last year, according to the latest study from Bain & Co. In North America, luxury sales were up an estimated 12 percent to $81.33 billion.
Still, Saks has lagged behind its peers in the luxury sector. It’s been trying to keep up with its rivals Neiman Marcus and Seattle-based Nordstrom, which have performed well post-recession.
After getting battered by the Great Recession, Saks discounted heavily to bring shoppers back. That move hurt the chain’s image.
Saks since has returned to selling clothes and other merchandise at full price and focused on closing unprofitable stores. But its sales haven’t rebounded quickly to their level before the U.S. financial meltdown in 2008.
In the latest fiscal year, Saks reported annual revenue of $3.15 billion, up more than 4 percent from the previous year but still below the $3.28 billion in the year ended in January 2008. Saks’ net income fell nearly 16 percent to $62.8 million in the latest year.
Belus Capital Markets analyst Brian Sozzi said that Saks’ shopping experience still isn’t as inviting as those of Nordstrom and Neiman Marcus.
For example, Nordstrom has been doing things like allowing shoppers to check out in fitting rooms using sales associates’ handheld gadgets. And Neiman Marcus, which didn’t suffer during the recession, has a long-held reputation for coddling its affluent shoppers through its loyalty programs.
“There has been a lot of promise in terms of potential, but Saks hasn’t lived up to the hype,” Sozzi said.
Still, Hudson’s Bay sees promise in Saks. Hudson’s Bay will pay $16 per share for Saks, a 5 percent premium over the company’s Friday closing price of $15.31. The companies put the deal’s total value at about $2.9 billion, including debt.
Saks’ stock jumped more than 4 percent, or 64 cents, to close Monday trading at $15.95. Shares are up 48 percent since the start of the year.
The acquisition will marry two storied retailers. Hudson’s Bay was founded in 1670 as a trading firm for furs and other goods. It is considered the oldest company in operation in North America.
There are about 90 Hudson’s Bay locations in Canada. The parent company also operates Home Outfitters, Canada’s largest home specialty superstores, with 69 locations in Canada.
The company has seen steady revenue increases for the past few years.
In Hudson’s Bay’s most recent fiscal year, revenue rose 5.9 percent to $4.07 billion Canadian dollars ($3.94 billion U.S.). The company had a loss of $44.8 million Canadian dollars ($43.4 million) for the year from its year-ago profit of $1.45 billion Canadian dollars ($1.4 billion) as results were dragged down by one-time costs.
Founded in 1924 by Horace Saks and Bernard Gimbel, Saks’ flagship store on Fifth Avenue in New York City is a landmark of retailing and sits on some of the most valuable real estate in the world. The company employs about 15,000 people across 41 stores.
“We are excited about what this opportunity and being part of a much larger enterprise can mean for the future of the Saks Fifth Avenue brand,” Saks Chairman and CEO Steve Sadove said in a statement.
News of the deal comes a little more than a month after reports first surfaced that Hudson’s Bay was interested in buying Saks.
Saks, based in New York City, will continue to run as a separate company under Hudson’s Bay and will have its own merchandising, marketing and store operations employees. Key management personnel are expected to remain with the company. But it wasn’t clear whether Sadove would be staying on.
Saks will have a 40-day period in which to seek out alternative third-party bids.
The buyout, which was approved by both companies’ boards, is targeted to close before year’s end. It still needs approval from Saks’ shareholders.
Hudson’s Bay said it will look at strategic options for the combined property portfolio, which could include establishing a real-estate investment trust.
Hudson’s Bay said it aims to save $100 million in operating costs in the first three years by combining distribution centers and other back-office facilities of Hudson’s Bay and Saks Fifth Avenue.
After the market closed, Fitch Ratings placed Saks on “rating watch negative.” The designation reflects the potential for an alternative bid, including interest from private equity, which could lead to a leveraged buyout. Piling up debt in such a transaction would have negative rating implications, Fitch said.
The agency said it expects to withdraw the store’s ratings once the Hudson’s Bay deal closes.