Seattle-based retailer Nordstrom said Tuesday that two of its top executives have switched roles.

Erik Nordstrom, formerly president of stores, has taken over the company’s fast-growing Direct division from cousin Jamie Nordstrom, who assumes Erik’s old title. Erik will continue to serve on Nordstrom’s board of directors.

Nordstrom said the move will “further strengthen the company’s core commitment to improving the customer experience.”

Erik, 50, became co-president of Nordstrom in 1995 and president of stores in 2000, while Jamie, 41, was named president of the online-oriented Direct division in 2005.

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Together, they helped develop new capabilities that integrated the company’s stores and online presence, including mobile checkout, same-day delivery and free shipping of Internet orders, the company said.

More recently, they also worked to launch and lay the groundwork for the company’s store expansion into Canada later this year.

Amy Martinez: 206-464-2923 or On Twitter: @amyemartinez