The Seattle company develops software that allows different divisions in a single company to share data about customers and business processes.
Apptio veteran Michel Feaster has locked down $14.5 million from prominent Silicon Valley investors for her growing Seattle enterprise-software startup, Usermind.
Feaster was the 19th employee of Bellevue-based Apptio, which makes cloud-based software to help businesses manage their IT, and previously worked at Mercury Interactive and Opsware.
She launched Usermind in 2013 when she saw separate business units within single companies struggling to collaborate.
Usermind software allows a company’s business divisions, such as marketing and finance, to share data about customers or processes and keep the information constantly updated. Feaster refers to the goal of the software as “bizops,” or a way to empower workers to collaborate.
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“We thought, ‘What if we could build a service where those teams could collaborate and share data?’ ” she said. “They could share one view of the customer and share end-to-end workflows.”
The goal is for companies to increase profitability by streamlining information between teams.
Usermind’s latest funding round brings its total to $22.1 million. The round was led by Menlo Ventures, with participation from Andreessen Horowitz and Charles River Ventures — both participants in the company’s first round in 2013.
Feaster, 43, has an in with Andreessen Horowitz. Partner Ben Horowitz was her boss at Opsware before Hewlett-Packard acquired the company.
Menlo Ventures managing director Matt Murphy, who will join Usermind’s board, discovered the Seattle company after asking other investors which CEO they had the most regard for. Some suggested Feaster, who Murphy said has “super-infectious energy.”
“The company is enabling business units to more quickly solve their problems,” Murphy said. “There are so many applications now that all operate in silos. … Usermind unifies the data model, and you can create a business process and workflow that is application independent.”
Feaster said the latest round will allow the company to hire marketing employees to join the team of 30 people at the Fourth and Blanchard building in Belltown.
Usermind’s clients include fellow local growing tech companies Chef and Tune.