The company’s technology grew out of CookBrite, an app it built earlier. MetaBrite collects and analyzes data from consumer purchases that could help consumer-product companies.
DocuSign founder Court Lorenzini’s newest company, which raked in an $8.6 million funding round Thursday, started as a cooking app.
Actually, it’s still partly a cooking app, but Seattle-based MetaBrite has expanded to become an analytics-focused company that gathers data on consumer-buying habits.
Lorenzini launched CookBrite in 2011, his second startup since leaving electronic-signature company DocuSign in 2008. The idea behind CookBrite is to take an inventory of ingredients you buy, and suggest recipes you can make from items in your kitchen.
The app works by pulling data from photos of paper shopping receipts. Lorenzini realized the company could expand that idea to create other apps that gather data in a similar way, and use that information to learn about consumers’ buying habits.
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“At the core, we are trying to get a much deeper understanding of consumer patterns — the behavior around what people plan to buy, what they actually buy and what they re-buy later,” he said.
The company has embedded its technology into other apps and plans to keep making consumer apps of its own. Like CookBrite, the apps are being designed to give consumers a useful service while those users provide MetaBrite data from their receipt photos.
MetaBrite is selling that data to manufacturers and companies that make products. It says the data is aggregated and anonymous, and it doesn’t pass along people’s names or any personal information.
The company has 18 employees and an office in Pioneer Square.
It raised its latest funding round from San Francisco venture-capital firm 415 Investments as well as angel investors in Seattle and the Bay Area.