The data-storage startup plans to use the latest capital to expand its sales and marketing teams.

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Seattle data-storage startup Qumulo has reeled in $32.5 million in funding from investors, bringing its total funding to $100 million.

The company emerged from “stealth mode” about a year ago with a storage technology for businesses that helps information-technology employees visualize what data is taking up space and how much storage is in use.

Qumulo’s funding round is the third largest of the year so far for the Seattle area after a $62 million round raised by mobile satellite company Kymeta and a $38.5 million round to mobile finance startup Remitly.

The startup, launched in 2012 by Isilon veterans, said the funding came from all its existing investors plus Allen & Company, Top Tier Capital Partners and Tyche Partners. Qumulo’s previous funding, including a $40 million round inked in February 2015, came from Kleiner Perkins Caufield & Byers, Madrona Venture Group, Highland Capital Partners and Valhalla Partners.

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Qumulo CEO Peter Godman said the company plans to use the funding to expand its sales and marketing teams to meet growing demand. The company has more than 60 customers, Godman said, and half of them are businesses working in the media and entertainment industries.

Allen & Co., a new Qumulo investor, has historically focused on media and entertainment dealsbut has branched into tech investing in recent years. Qumulo satisfies both areas of interest.

“Media companies often need to deal with vast amounts of data,” Godman said, especially film and production companies. One potential customer told him that for every hour of a TV show, typically more than 4,000 hours of digital film has been recorded.

Qumulo has 135 employees in its downtown Seattle office, and plans to grow to more than 150 this year.