Somehow changes to the Independent Film Channel's format escaped the spotlight when they launched early this month. But now that commercials have popped up in the middle of movies and brilliant sitcoms like "Arrested Development" for the first time, some of the channel's dedicated fans are howling.

ifc_logomain.gifSomehow changes to the Independent Film Channel‘s format escaped the spotlight when they launched early this month. But now that commercials have popped up in the middle of movies and brilliant sitcoms like “Arrested Development” for the first time, some of the channel’s dedicated fans are howling.

On IFC’s Facebook fan page, virtually every new wall post by the network is being hijacked by disgruntled viewers, with comments like these today:

“OMG!! IFC = Infinite [expletive] Commercials! Larry Sanders Show? Are you kidding me? This was your great idea? In exchange for commercial-free uninterrupted Indy Films…we get seemingly constant commercials and product placement …” ~ Vic P.

“IFC shame on you for selling out to the idiotic mouth-breathers of the general moronic population who probably have never seen Pulp Fiction or any other awesome CULT flicks. They’re already used to [expletive-deleted] chopped up movies and probably enjoy the commercials as much as the movies. You should be ashamed of losing your integrity to greed.” ~ Alex E.

I couldn’t find any official release from IFC about the changes, but this Ad Age article has a pretty detailed description of what’s going on.

As a fan of the old IFC myself, I must admit it was shocking to have a movie interrupted by commercials on a station whose name celebrates independent film. And to make matters worse, because there are only a few advertisers to start, the same commercials are run at each ad break. If you’re a fan of FreeCreditReport.com and its zany spots, you will be in heaven watching the new IFC.