A blue-ribbon roster of tech execs is backing the company, which is working on developing marketing software to be used by businesses.
Joe Montana is betting he has one more win in him: Seattle marketing-software startup Amperity.
The company announced Friday it had raised a $9 million funding round, led by Madrona Venture Group. A handful of well-known angels also participated in the round, and so did Liquid 2 Ventures, a firm run by the former heralded San Francisco 49ers quarterback and two business partners.
Amperity, which is creating enterprise-marketing software, was founded by Kabir Shahani and Derek Slager. The pair last founded Appature, a former health-care marketing software company acquired by IMS Health in 2013.
Shahani isn’t saying much about what exactly the company will do before the product launches later this year — just that the software will make use of the massive amounts of data that companies collect and the product will be for a broad range of industries.
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“Advances in machine learning and cloud infrastructure are making it possible to finally solve one of the biggest challenges faced by both marketing and IT organizations,” Shahani said in a statement Friday.
What exactly that challenge is, the company is not yet saying.
Shahani and Slager launched Amperity just last month, but managed to quickly get a long list of well-known investors on board. Chris DeVore, co-founder of Founders’ Co-op; S. “Soma” Somasegar, a former Microsoft executive; Concur co-founder Rajeev Singh; Isilon co-founder Sujal Patel; Tim Kopp, the former chief marketing officer of ExactTarget; and Dawn Lepore, the former head of drugstore.com. They all participated in the round of financing.
The name Amperity plays off amperage and electricity, Shahani said, but he didn’t elaborate, saying the company was keeping many of its details under wraps for now.
“We didn’t build this business before. We didn’t build this technology before,” he said. “But it’s a set of problems and it’s a set of users that we understand well.”
Amperity now has five employees in its South Lake Union office and is planning to expand to 12 people as soon as it can.