Starbucks has hired Walt Disney executive Matthew Ryan for the new position of global chief strategy officer.
“Matt’s innovative approach to customer analytics, market segmentation and brand optimization will bring a new level of insight and imagination to Starbucks and our significant brand ambitions,” CEO Howard Schultz said in a release.
Ryan will start next month, reporting to Schultz and leading long-term strategic planning for the company.
Since 2000, Ryan has been Disney’s senior vice president of brand, franchise and customer relationship management, leading development of Disney’s global brand, development of character franchises and development of customer relationship programs, including the Disney Rewards Visa card.
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“Starbucks, like Disney, is one of the few companies in the world that has truly authentic connections with their customers that stand the test of time,” Ryan said in the release.
Melissa Allison: 206-464-3312 or firstname.lastname@example.org. Twitter @AllisonSeattle.