Starbucks is kicking the tires of the food-truck business, with plans for mobile Starbucks stores to hit three college campuses this fall.
The trucks, run by longtime Starbucks partner and food-services giant Aramark, will circulate around Arizona State University in the Phoenix area, the James Madison University campus in Virginia and Coastal Carolina University in South Carolina.
ASU is the university Starbucks partnered with to offer subsidized online college education for its staffers.
It’s not the first Starbucks “to go” store: That honor belongs to a Starbucks-branded train car hitched to a Swiss train that began slinging lattes to thirsty travelers in November. But it’s the first time the concept will be applied in the U.S.
- Mariners prospect hit by boat dies at age 20
- Costco will buy most farmed salmon from Norway, not Chile
- Low wages for aerospace workers despite tax breaks for employers
- Let's cut traffic by road rationing, Italian style
- A mom's tweet about Oreos in school stirs up culture wars
Most Read Stories
It’s a pilot, which means that if it succeeds, the trucks may pop up on college campuses across the nation.
The trucks will offer a beverage and food menu that’s “nearly identical” to the one available in its other stores, Starbucks said.
High-end food trucks have become a common sight in recent years, populating street corners and urban parking lots from Los Angeles to Portland to Seattle’s South Lake Union neighborhood. For many young chefs, it’s a relatively low-cost entry to the foodie market.
Starbucks says the trucks can follow their customers’ schedules and in some cases stay open later than other options.